Résumé
The growth in video-sharing social media platform use has changed modes of communication, which has helped to improve the visibility of gender and sexual minority groups. This tendency became evident given the social distancing during the COVID-19 pandemic. Likewise, the use of these platforms empowers LGBTQ individuals living in China to share knowledge and experiences, receive social and emotional support and so on. Previous studies rarely interrogate Chinese queer groups' socially sanctioned performance of identities on popular video-sharing platforms such as Douyin. This article undertakes a preliminary discussion of that research gap. It examines the conditions that enable such activities and concludes with a discussion of the strategies and methods that Chinese queer uploaders use in the process. Simply put, this article explores how the queer uploaders accommodate and negotiate their identity performances within a heterosexual and mainstream popular social media environment. [ FROM AUTHOR] Copyright of Media, Culture & Society is the property of Sage Publications, Ltd. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full . (Copyright applies to all s.)